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19 March 17:00 EETEpicenter Helsinki

The next installment of the AI Surge series takes us into the compelling and controversial world of Deep Fakes and the Ethical Quandary surrounding them. Deepfakes, sophisticated digital creations that use deep learning to produce or alter video content so convincingly that it becomes difficult to distinguish between genuine and fabricated content, have proliferated rapidly thanks to advances in AI technologies. As we delve into this topic, we will explore not only the technical underpinnings of how deepfakes are created but also the broader implications they have on society, politics, and privacy. The ability of deepfakes to manipulate perceptions of reality raises significant ethical questions, making it imperative to develop and enforce policies that protect against misuse while ensuring the freedom of digital creativity and expression.

This session aims to ignite a critical conversation on the balance between innovation and ethical responsibility, a discussion that is crucial as we navigate the future landscape of AI-driven content.

Epicenter Helsinki – Where AI meets possibility.

    About AI Surge

    AI Surge, an ambitious initiative of 8 groundbreaking events in 2024 set to explore the expansive and dynamic world of artificial intelligence. The series delves into a myriad of AI applications and ethical considerations, from the complexities of multimodal deep learning to the transformative impact of AI in industries like retail, aerospace, and entertainment. AI Surge promises to be a hub of insight, innovation and networking, bringing together industry leaders, tech enthusiasts, and thought pioneers to dissect, discuss, and drive the future of AI.

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    Schedule

    17:00

    Welcome

    Grab a drink, network, and settle in.

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    17:20

    Keynote

    This keynote explores Deep Fake technology, dissecting its rapid evolution and the profound implications it holds for society, media, and personal identity.

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    Markku Korkiakoski
    CEO, Silverskin Information Security Oy
    17:40

    Panel:The Deepfake Dilemma: Ethics, Regulation, and the Future of Synthetic Media

    This panel brings together experts from diverse fields such as AI technology, cybersecurity, law, and digital media to engage in a critical discourse on the multifaceted impact of Deep Fakes. Discussions will pivot around:

    Ethical Implications:
    Regulatory Responses
    Detecting Deception
    Future Trajectories

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      Bruna de Castro e Silva
      AI Governance Specialist, Saidot
      Markku Korkiakoski
      CEO, Silverskin Information Security Oy
      Mekhail Mustak
      Assistant Professor of Marketing, Hanken School of Economics
      18:20

      Networking

      Grab a drink. Grab a bite. Meet someone new!

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      19:30

      Thank You and Goodbye!

      Meet our experts

      Bruna de Castro e Silva
      AI Governance Specialist, Saidot

      Bruna de Casto e Silva is Saidot’s AI Governance Specialist, bringing nearly a decade of experience in global legal counselling. She supports Saidot’s clients in crafting and scaling effective responsible AI strategies, policies, and governance frameworks. Before joining Saidot, Bruna enhanced her expertise in AI governance and regulation, and AI and human rights, through roles across legal firms, as well as international and research organisations in Sweden, Brazil, and the US. Alongside her work at Saidot, Bruna is pursuing a doctorate in Law and Technology at Tampere University, with a research focus on AI accountability. She also dedicates her time as the Responsible AI Lead on the Women in AI Finland board, advocating for more inclusion in the AI industry.

      Markku Korkiakoski
      CEO, Silverskin Information Security Oy

      Markku Korkiakoski is a decorated professional known for his strategic approach to cybersecurity challenges. He is an experienced keynote speaker and an avid digital trust promoter with a robust history of driving awareness and fostering an understanding of the complexities of cybersecurity. In recent years, his keynotes have included the topics of information operations and social engineering and the role of technological evolution in them.

      Mekhail Mustak
      Assistant Professor of Marketing, Hanken School of Economics

      Mekhail Mustak serves as an Assistant Professor of Marketing at Hanken School of Economics in Helsinki, Finland. He is also an active member of the Value Creation for Cyber-Physical Systems and Services (CPSS) research group at the University of Jyväskylä, Finland. Prior to his current role, Mekhail worked at the IÉSEG School of Management in France as an Assistant Professor of Marketing and Sales Management.

      His research interests span the application of artificial intelligence in marketing, B2B marketing, and services marketing. Mekhail has consistently shared his expertise by instructing bachelor, master's, and MBA students at several universities, both in Finland and internationally. His recent research on Deepfakes attracted both national and international attention.

      Before embarking on an academic career, Mekhail held a Senior Executive position at A.P. Moller–Maersk, where he was involved in international supply chain management for renowned brands such as Nike, Puma, JCPenney, and Tesco Stores. Alongside his professional pursuits, Mekhail is a mountaineer.

      Moderator Joey Bayer
      Head of Community, Epicenter Helsinki

      Joey Bayer has been responsible for creating conversations that matter for more than 16 years.

      From creating the space, to connecting key players, to driving / setting the agenda, Joey brings together individuals for moments that both transform and inspire.

      Over the course of his career, Joey has hosted the world's most fascinating and influential people - from world leaders, like Bill Clinton, to iconic legends like Liza Minelli, to the CEOs of today's Fortune 500 companies.

      Joey's intuitive ability to connect with others, his passion for people and dialogue, and ability to get directly to the heart of the discussion have earned him a reputation of trust and respect with leaders around the world, and made him a central figure in today's most important conversations.

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      Epicenter is the place where people come together to share society's changing thoughts. To co-create and make ideas leave the desk and become reality. A meeting arena where companies can collaborate, grow and build new solutions.